Makeup transformations are more than just beauty — they’re visual proof of confidence, technique, and the power of the right products. A simple routine, when done well, can completely change how someone looks on camera, turning a natural face into a stunning glow-up in seconds. That’s why before and after makeup results dominate TikTok and Instagram feeds worldwide.
These transformations show that you don’t need a professional studio or expensive tools — just the right makeup, good lighting, and a clear process. The contrast is what grabs attention and makes people stop scrolling.
See this result 👇
Catherine, 18 years
How to Do This Makeup Look (Quick Guide)
This makeup transformation is a classic glam before-and-after look that works because of clean skin prep, soft blending, and bold details.
✨ Prep the Skin
Cleanse and moisturize
Apply a light primer for smooth skin
✨Even Out the Skin
Use a medium-coverage foundation
Apply with a damp sponge
Conceal under eyes and redness
Lightly set with powder
✨ Add Soft Contour and Blush
Contour under cheekbones
Apply blush slightly higher for a lifted effect
✨ Create Smoky Eyes
Blend a medium shade in the crease
Deepen with a darker color
Add a touch of shimmer to the lid
Finish with soft eyeliner and mascara
✨Define Brows and Lashes
Fill brows naturally
Apply mascara or natural lashes
✨6. Finish With Highlight and Bold Lips
Highlight cheekbones and nose
Use a deep red or wine lipstick
✨ Set the Makeup
Spray setting spray and let it dry
Why This Look Works
Natural skin + dramatic eyes + bold lips
Clean blending makes the transformation pop
Perfect for viral before-and-after videos
Tip for Filming
Use the same lighting and camera angle for the “before” and “after” to maximize impact.
If you want, I can make it even shorter for captions, TikTok voice-over, or step-by-step slides.
See More:
Viral Makeup Products That Dominate Before and After Videos
Most viral transformations rely on just a few key product types — not a full professional kit.
Foundation & Skin Tint
- Smooths skin instantly
- Creates the biggest visual change
- Often featured in makeup clearance deals
Concealer
- Covers dark circles and acne
- Critical for dramatic before-and-after contrast
Contour & Blush
- Reshapes the face
- Adds dimension that pops on camera
Mascara & Brows
- Opens the eyes dramatically
- Cheap but high-impact — common in best makeup deals today
Setting Spray
- Locks everything in
- Creates the final “filter effect” without filters
These products consistently appear in beauty deals promoted by influencers.
See below for the best stores and coupons
💄Sephora
Best for viral makeup products and premium brands
Sephora is one of the biggest references for viral makeup products, especially those trending on TikTok and Instagram. Many of the most shocking before and after makeup videos feature products bought here.
Why buy makeup at Sephora:
- Wide selection of viral and trending brands
- Frequent cosmetics sale and seasonal events
- Mini sizes to test products before committing
- Strong focus on skincare and skincare sale items
Sephora is ideal if you want to recreate high-impact transformations using the same products seen in tiktok makeup trends.
Você será redirecionado a outro site
✨Ulta Beauty
Best for makeup sales and drugstore + high-end mix
Ulta Beauty is extremely popular among women who want beauty deals without giving up quality. It’s common to see makeup clearance and buy-one-get-one offers here.
Why Ulta Beauty stands out:
- Combines drugstore and luxury makeup
- Frequent makeup sale and weekly deals
- Strong loyalty program
- Excellent for affordable viral makeup looks
Ulta is perfect if you want to test viral makeup TikTok products while spending less.
Você será redirecionado a outro site
❤ Target
Best for affordable viral makeup and easy access
Target has become a hotspot for viral makeup products, especially budget-friendly items that go viral overnight.
Why buy makeup at Target:
- Competitive pricing
- Frequent beauty deals and seasonal discounts
- Easy returns
- Great for everyday makeup trends
Many creators buy makeup at Target specifically to prove that you don’t need expensive products for a shocking before and after.
Você será redirecionado a outro site
Trusted Websites That Offer Coupons for These Makeup Stores
If you want to save even more, these sites help you stack discounts on top of existing makeup sales.
💲 RetailMeNot
One of the most popular coupon sites in the U.S.
RetailMeNot regularly features:
- Sephora coupon codes
- Ulta Beauty discounts
- Cashback and seasonal promotions
It’s widely used by shoppers looking for best makeup deals today.
Do you want to test your anus and then use the best apps? These are the most used in 2026
YouCam Makeup
The Most Popular Virtual Makeup App
YouCam Makeup is a leader in virtual beauty testing.
Why it went viral:
- Real-time makeup try-on
- Before and after comparison
- Huge library of makeup styles
- Skin smoothing without losing realism
How to download:
- Open App Store or Google Play
- Search “YouCam Makeup”
- Install and open
- Upload a photo or use the camera
- Test makeup instantly
Perfect for recreating viral makeup TikTok looks.
Você será redirecionado a outro site
FaceApp
Before and After Enhancements
While not makeup-only, FaceApp is often used to enhance lighting and skin tone subtly.
Best use:
- Polishing the final result
- Improving contrast for before/after visuals
Used carefully, it boosts realism instead of overpowering the look.
This approach keeps your beauty routine trendy, affordable, and smart, while staying connected to what’s viral right now.
FaceApp: Try on Braids with AI Technology
Platform: iOS and Android
Ideal For: Women with alopecia, bald women, thin hair
FaceApp is known for its powerful AI technology that allows you to try on different hairstyles, including braids. This app can simulate braid styles and show you exactly how you would look with them. It’s an excellent tool for women with thin hair or bald spots, as it gives you a realistic preview of how braids will fit on your hair.
How to Use FaceApp for Braids:
- Download FaceApp from the App Store or Google Play Store.
- Open the app and upload a photo of yourself.
- Navigate to the hairstyles feature and select braids.
- Use the AI adjustments to fine-tune the braid styles and see how they look on your face.
- Save or share your photo for comparison and feedback.
Você será redirecionado a outro site
Post your before and after results on TikTok 👇
Você será redirecionado a outro site
Conclusion
This makeup transformation proves that you don’t need professional tools or expensive products to achieve a powerful before-and-after result. With good skin prep, soft blending, and a few bold choices—especially on the eyes and lips—you can completely elevate your look at home.
Whether you choose to apply the makeup yourself or test styles using virtual makeup apps, the key is balance and confidence. These simple techniques are exactly why makeup transformations keep going viral and inspiring women everywhere to try it themselves.
